Web Creators are a movement.

They can be anyone, surround us, and because of this, they are not especially visible. The challenge

I tackled was to make them stand out as a diverse community through a wide-ranging campaign that includes videos, social media content, merchandising and interactive landing pages.

​

The focal point of this project was the creation of an icon system that they would immediately understand.

 

Through an interactive landing page, they could do assemble the icons into unique "Web Creator identities" and then share them. In addition, they participated in raffles and competitions via Instagram and Facebook and won a swag-pack made just for them.